Now or Never was founded in 2012 by guitarist Ricky Marx (ex-Pretty Maids) and bass player Kenn Jackson (ex-Pretty Maids) with singer Jo Amore (Nightmare).They play epic anthems with destructively dirty riffs and catchy melodies, topped by a singer who is rightly described as brainshattering. Sonically, III is more subtle, with the guitar and keys arrangements adding to the vocals, but with a heavy and tight rhythm section. III is the best of both worlds, melodic but heavy! Now Or Never embody the evolution from hard rock to modern heavy metal. Metalheads with a desire for harder PRETTY MAIDS should definitely listen in.